https://www.forbes.com/sites/rogerdooley/2023/12/04/humans-prefer-ai-generated-content/

Pundits who confidently state that generative artificial intelligence (AI) like ChatGPT can never replace human writers now have to rethink that position. New research at MIT shows human readers preferred AI-generated content to that created by professional human writers.

The researchers tasked both human experts and ChatGPT 4 with creating two kinds of content: advertising product descriptions and persuasive content for ad campaigns. They evaluated four variations:

• Human-only content
• AI-only content
• Human content edited by AI (“Augmented AI”)
• AI content edited by humans (“Augmented Human”)
• (more at link)

Shockingly, perhaps to some, the AI content – either written entirely by AI or with a final edit by AI – was preferred by readers.